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In-App Engagement and Conversion Report

This report tracks the costs, clicks, and conversions associated with in-app display and video ad formats. Buyers can use these insights to pinpoint the in-app ad formats that will maximize engagement rates and drive conversions.

Get the Latest Insights on In-App Engagement and Conversions

The In-App Engagement and Conversion Report draws from Smaato’s and Liftoff’s internal data from Q1 2019 to track the costs, clicks, and conversions associated with various in-app ad formats. Buyers can use the data and insights in this report to optimize their mobile ad campaigns by pinpointing the specific ad formats and in-app environments that will allow them to maximize engagement rates and drive conversions.
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1 Minute Read | May 15th, 2019

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The In-App Engagement and Conversion Report 2019 analyzes the cost and performance of both in-app display and video ads to arm advertisers with the knowledge needed to optimize their in-app advertising strategy. Some of the key insights from the report include:

In-App Display Ads

  • Cost differences between banner, native, and interstitial display ads on a CPM, CPI, CPR, and CPP basis
  • Engagement rates, as measured by CTR, for each display ad format
  • Post-install conversion rates for each display ad format
In-App Display Ads: eCPM vs. CTR

In-App Video Ads

  • Cost differences between video and display ad formats on a CPM, CPI, CPR, and CPP basis
  • Engagement rates, as measured by CTR, for video vs. display ad formats
  • Post-install conversion rates for video vs. display ad formats
  • Rewarded video ads cost vs. performance compared to video overall
  • Differences between cost and conversion rates for iOS and Android by ad format
In-App Video vs. Display Ads: Install to Action

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