Maintaining Compliance with iOS 14 eBook

Historically, publishers have leveraged user identifiers like the IDFA to drive higher eCPMs through well-targeted ads. With Apple’s enforcement of iOS14, we wanted to share a quick refresher on IDFA, SKAdNetwork, and what it all means for you. Plus, how Smaato can help you protect user privacy.

In this eBook, we’ll cover:

• Apple’s privacy policies, and how they impact publishers and marketers.
• Ways to maintain compliance with iOS 14 and protect user privacy.
• An overview of SKAdNetwork – and how it hints at the future of advertising.
• How Smaato can help you stay future-proof using NextGen SDK.
• For both publishers and marketers, the technical how-to for implementing and enabling SKAdNetwork.

Complete the form to download your complimentary copy.