The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.
The era of AVOD: Which metrics matter most?
What are splash ads?
What CTV publishers need to know to comply with IAB’s consent framework v2.2
What are FAST channels?
5 strategies to enhance user ad experience: a guide for gaming publishers
Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management
Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape
6 reasons to connect with Smaato at DMEXCO 2023