Blog

The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.

most important AVOD metrics for CTV campaigns

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The era of AVOD: Which metrics matter most?

August 22, 2024

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What are splash ads?

June 11, 2024

CTV moneteization and IAB's TCF v2.2 interview with Sourcepoint

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What CTV publishers need to know to comply with IAB’s consent framework v2.2

May 21, 2024

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What are FAST channels?

April 16, 2024

5 strategies for gaming publishers to enhance user ad experience

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5 strategies to enhance user ad experience: a guide for gaming publishers

April 11, 2024

Interview about CTV and addressability with Davide Rosamilia, ID5

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Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

January 30, 2024

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Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

November 21, 2023

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6 reasons to connect with Smaato at DMEXCO 2023

September 12, 2023

Audience targeting and target audiences are not the same thing.

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All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers

July 18, 2023