Looking for inventory fit for reaching health nuts as they strive to work harder, eat better, and get in shape? Look no further. While focusing on health and fitness is healthy for bodies, it’s also good for wallets: Deloitte estimates spending on mental health and well-being apps to reach $491 Million in 2022, more than double 2019’s spend. With mental health apps on the rise, this deal can help you deliver mindful content to mindful users, and includes physical health apps to help you reach home athletes worldwide. After All, the digital fitness market is set to reach $26.55 billion in 2026.1
Year Round, New Years
Pharma, Gyms, Health Products, Vitamins, Wellness, Spa
Display, CTV/OTT, OLV, Native
MyFitnessPal helps users get in shape by tracking their diet and exercise. The app improves motivation through the use of gamification elements.
Monthly Requests: 1.6 Billion
Ad Sizes and Formats: 300×250, 300×20, 320×50, 1200×627
URL: App Store, Google Play
Everyday Health Group is a digital media company which owns websites and produces content relating to health and wellness for consumers and medical professionals.
Monthly Requests: 783 Million
Ad Sizes and Formats: 320×50, 300×250, 600×600, 1200×627, 320×480
URL: Web, App Store, Google Play
Hello Health Group is the leading healthcare knowledge and services ecosystem in emerging Asia, operating 10 platforms across 9 markets in the local language.
Monthly Requests: 145 Million
Ad Sizes and Formats: 300×250, 320×50, 320×100, 728×90
URL: Web, App Store, Google Play
In a survey conducted in the United States, 48 percent of the respondents who make New Year’s resolutions said that one of their New Year’s resolutions is to exercise more.
Source: Statista