From major shopping holidays like Black Friday and Christmas in the US to Singles Day (11/11) and 618 in APAC, the year is full of exciting opportunities to reach shoppers around the world. The trends point towards digital-forward shopping experiences. Live Streaming gives shoppers a chance to learn about new products while also pushing the urgency to buy now. Because this happens virtually, rather than in stores, it also gives marketers, advertisers, and DSPs a chance to get in front of hyper-engaged consumers. And of course, ecommerce and mcommerce continue to rise in popularity, giving advertisers ample opportunity. Whether they are buying gifts for friends and family to celebrate holidays, or treating themselves, or tapping into convenient online shopping experiences (like grocery) to make their lives a little easier, you can reach these shoppers worldwide and across devices.
Black Friday, Cyber Monday, Christmas, 11/11 Singles Day, Valentine’s Day, Mother’s Day, Father’s Day, Spring, Fall
Luxury, Fashion, Home Goods, Lifestyle Products, Health, Wellness, Furniture
Display, CTV/OTT, OLV, Native
eBay is a multinational e-commerce corporation that enables direct C2C and B2C sales and auctions through its popular website.
Monthly Requests: 12.6 Billion
Ad Sizes and Formats: 300×250, 160×600, 728×90, 970×90
URL: Web, App Store, Google Play
Autotrader.com, Inc. is an online marketplace for car buyers and sellers. It aggregates new, used, and certified second-hand cars from dealers and private sellers.
Monthly Requests: 579 Million
Ad Sizes and Formats: 300×250, 320×50, 728×90, 970×250, 300×50
URL: App Store, Google Play
This coupon app is a must-have for finding the best in-store and online deals for places like Target, Walmart, Kohl’s, and more.
Monthly Requests: 10 Million
Ad Sizes and Formats: 320×50, 300×50, 300×250, 300×600, 500×250
URL: Web, App Store, Google Play
E-commerce sales (As a percentage of total retail sales) is forecasted to nearly 22 percent by 2025.
Source: Statista