Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.
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Beijing-based Spearhead Integrated Marketing Communication Group completed its acquisition of Smaato for $148 million.
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Beijing-based Spearhead Integrated Marketing Communication Group made a proposal to acquire Smaato for $148 million.
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Smaato was selected by Google and integrated into the AdMob and DoubleClick for Publishers platforms via SDK-less mediation.
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Smaato announced its selection by the German American Business Association (GABA) as a “Startup and Innovation Award” winner.
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