Smaato’s Digital Ad Tech Platform has partnered with HUMAN to remove fraudulent inventory, ensuring a safe and secure omnichannel platform for publishers to manage their entire ad stack.
SAN FRANCISCO, CA., August 10, 2021 — Smaato, a completely omnichannel digital ad-tech platform and ad server, announces today their integration with cybersecurity company HUMAN Security, Inc. (formerly White Ops), whose unique Human Verification Engine™ roots out fraud before it can impact the bottom line. Smaato’s partnership with HUMAN, in conjunction with Smaato’s own sophisticated automated systems that intersect with human expertise, boost safety and security on the platform for publishers and marketers alike.
Simply put, Smaato’s omnichannel approach provides better fraud detection across all channels.
“Smaato’s partnership with HUMAN will help build a more substantial solution to fraudulent activity on our platform,” says Umair Malik, Head of Programmatic Strategy at Smaato. “Sharing intel and merging our automated and expert-led systems will establish an effective and coordinated front against fraud, even beyond Smaato’s ad tech platform.”
Stopping sophisticated ad fraud schemes is a collective effort, and this partnership bolsters the united front against fraud, protecting omnichannel trends like OTT/CTV that are particularly vulnerable to fraud.
Smaato’s automated detection methods use advanced algorithms and machine learning to scan advertisements for quality. If bad ads or anything malicious is detected, automatic blocks take place. A multi-level check includes customer identification programs and stringent traffic reviews to provide advertisers with only the best traffic.
“To sustain its growth, digital advertising needs a trusted marketplace built through collaboration and strong partnerships,” said HUMAN VP of North American Sales Brian Henger. “We are thrilled to be a trusted partner in Smaato’s fight against fraud, helping protect Smaato’s expansion beyond mobile and into environments such as CTV, where we are the first fully MRC accredited vendor.”
In combination with HUMAN’s multilayered detection methodology, ad environments from desktop to mobile web to OTT will be protected against sophisticated bots on the Smaato platform.
A recent ad fraud scheme risked publishers’ reputation and thwarted ad dollars. With the HUMAN partnership, Smaato is even more equipped to protect publishers and marketers.
Smaato built its OTT/CTV platform, launched in March of 2020, with fraud prevention in mind.
“Smaato is the only OTT platform offering built-in SSAI (Server-side Ad Insertion), so there’s no need for a third-party solution,” says Umair Malik. “Our unique in-house solution greatly reduces the risk of fraud for an environment increasingly threatened by fraudulent activity.”
Smaato’s proprietary SSAI solution, together with HUMAN’s Verification Engine, can give OTT/CTV publishers and marketers the confidence that their valuable inventory and campaigns are safe on Smaato’s platform.”
About Smaato
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Shanghai, Beijing, and Singapore. Find out what sets Smaato apart at www.smaato.com.
About HUMAN
HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.
