Marketers: Smaato’s Digital Ad Tech Platform Helps Extend Your Reach

What We Offer

We are a trusted partner for publishers and marketers worldwide. Why? We help deliver seamless and custom-tailored experiences for audiences. Our approach is device and format agnostic, so your campaigns can reach audiences exactly how you like. Plus, our platform is constantly evolving to anticipate your needs.

Privacy-Compliant Targeting

We are fully supportive of tools that protect end-user privacy. All our tools are built to ensure compliance with ever-evolving privacy laws.

We also want to get the right ads in front of the right people at the right time. That’s why we offer sophisticated contextual targeting, so you can reach audiences based on what they like, not who they are. Plus, we handle consent management through our Consent Management Platform (CMP), to ensure your campaigns can reach engaged audiences.

For in-app advertising, our NextGen SDK is fully SKadNetwork-enabled to ensure accurate install attrittribution while protecting user privacy.

Omnichannel Opportunities

From static online display, to mobile web, to splash ads and interstitials, to innovative formats like rich media units, and OTT/CTV, we make it easy for you to reach worldwide audiences across any ad format — and on any device.

A Clean, Protected Marketplace

We are a global leader in fighting fraud, so we can provide safe, high-quality traffic. Our multi-level check, which includes a customer identification program and stringent traffic reviews, provide marketers with only the best traffic.

We have a dedicated team of experts and sophisticated tools working around the clock to eliminate potential threats, and ensure ad viewability.

Ways to Extend Your Reach

Whether you want a programmatic direct deal (like programmatic guaranteed or preferred deals), the more traditional RTB open exchange, or the ever-popular private exchange, there are endless opportunities to bid your way. Plus, we offer curated, brand-safe pre-packaged deals right inside our Marketer Solution (SDX). So simple!

Detailed Campaign Performance Analytics

Our insights and analytics give marketers the control to optimize traffic for maximum ad spend.

Leverage detailed campaign performance analytics for absolute transparency.