Super Bowl LVI Pre-Packaged Deal

When is Super Bowl LVI?

The 56th Super Bowl will take place Sunday, February 13, 2022.

Increased Opportunity to Reach Viewers

While TV buys are often secured months or even a year in advance, that’s not the only way to watch avid sports fans, Halftime Show devotees, or casual watchers. According to eMarketer, by 2022, 83% of internet users will engage with the internet and TV simultaneously.¹

On one of the biggest sporting events of the year, fans will be glued to their phones and refreshing in-app news, stats, and scores throughout the weekend and in the weeks leading up to Super Bowl Sunday. Social Media also sees a spike. In 2020, for example, 100 million TV users tuned in to watch the game, and generated 44 million social media interactions.²

What are Pre-Packaged and Open Deals?

Our Pre-Packaged and Open Deals consist of a whitelist of apps curated by Smaato’s team of advertising experts.

These pre-selected packaged deals run on the open market and are set up directly through the Smaato Demand Platform (SDX) — this means that you can work with a Smaato Client Partner Manager to purchase packages with no time constraints or fixed prices, as are often seen with preferred or private deals.