High-Quality Traffic Standards
Smaato is committed to providing marketers with high-quality, verified traffic. With transparency and thorough monitoring, we help make your campaigns a success.
Smaato is committed to providing marketers with high-quality, verified traffic. With transparency and thorough monitoring, we help make your campaigns a success.
Proactively eliminating fraudulent traffic.
Verifying your ads are effectively displayed.
Ensuring your ads appear alongside appropriate content.
Complete transparency into the traffic you buy.
We don’t cut corners when it comes to traffic quality. Ensuring high traffic quality is an evolving process that must always be sustained. From the manual approval process for new publishers to recurring traffic reviews using the latest technology, our multi-level check is designed to deliver transparent, verifiable traffic at all times.
Marketers transact with premium supply partners in our marketplace with full confidence that their campaigns will reach authentic target audiences. Our standards for onboarding publishers leave no stone unturned and have been purposely designed to offer an exceptionally clean marketplace with premium publishers and top-quality inventory only.
Fraudsters are becoming increasingly sophisticated and Smaato has risen to the challenge. We seek to facilitate an open discussion around what we can do as an industry to confront fraud, while implementing effective measures to ensure high-quality traffic. Smaato’s approach to traffic quality combines the latest technology with human expertise to protect ad campaigns. Through our extensive traffic quality measures, marketers are protected from invalid traffic and the various forms of fraud: bot traffic, spoofing, click fraud, ad stacking, malware, and more.
Smaato deploys powerful in-house technology and trusted third-party vendors to protect our partners, but one of the most effective tools is our dedicated Traffic Quality team. Our experts provide around-the-clock coverage from offices all over the world to stamp out invalid traffic. When a bad player is identified, our Traffic Quality team moves quickly to protect marketers.
We work with industry-leading partners to ensure high traffic quality and that your campaigns are transparent and fraud-free.
We take the fight against fraud seriously. That’s why we were the first in-app exchange to receive the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). And today, we are proud to be registered with TAG. Some of our initiatives for keeping the marketplace clean include, but are not limited to: IP blacklisting, complying with the Media Rating Council’s invalid traffic detection and filtration requirements, and implementing payment ID systems.